Perancangan Brand Rejuvenation Dunia Fantasi Ancol

Setiawan, Felicia (2021) Perancangan Brand Rejuvenation Dunia Fantasi Ancol. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Dunia Fantasi Ancol (Dufan) adalah taman hiburan pertama dan terbesar di Indonesia sampai saat ini. Telah hadir selama 35 tahun, Dufan beberapa tahun ini mengalami kemerosotan dalam jumlah pengunjung yang disebabkan oleh kurangnya pemahaman audiens akan brand dan inkonsistensi identitas visual yang digunakan. Berdasarkan data sekunder, hasil wawancara, observasi, kuesioner, dan studi eksisting, penulis mendapat arahan baru untuk merancang ulang identitas visual dan menyediakan sistem yang Dufan butuhkan sebagai sebuah brand. Perancangan ini diharapkan dapat merumuskan kembali nilai yang Dufan ingin tawarkan dan mengomunikasikannya melalui rejuvenasi brand sehingga Dufan kembali menjadi destinasi wisata taman hiburan utama.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	Identitas, Brand Rejuvenation, Pariwisata, Taman Hiburan
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.4 Executive Management > 658.401 Planning and Strategic Management 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding
Divisions:	Faculty of Art & Design > Visual Communication Design
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	24 Aug 2021 14:25
Last Modified:	10 Oct 2023 23:03
URI:	https://kc.umn.ac.id/id/eprint/16479

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