Aktivitas Divisi Marketing Communication pada Kompas.com (PT Kompas Cyber Media)

Fittipaldie, Guiliano (2021) Aktivitas Divisi Marketing Communication pada Kompas.com (PT Kompas Cyber Media). Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Komunikasi pemasaran merupakan salah satu hal penting dalam suatu perusahaan karena hubungan yang terjalin dengan target audiensnya akan memudahkan perusahaan tersebut dalam mencapai tujuannya. Tidak hanya perusahaan korporat, komunikasi pemasaran juga dibutuhkan pada perusahaan yang bergerak di industri media, salah satunya adalah Kompas.com. Dalam menjalankan perannya, divisi Marketing Communication pada Kompas.com hanya menggunakan beberapa strategi komunikasi pemasaran, yaitu brand activation atau event, advertising atau iklan, dan juga sponsorship karena sesuai dengan produk yang disediakan serta target audiensnya. Melalui praktik kerja magang, penulis dapat menambah wawasan dan pengetahuan serta terlibat langsung dalam aktivitas komunuikasi pemasaran pada industri media serta mengimplementasikan konsep-konsep praktis komunikasi pemasaran yang sudah dipelajari sebelumnya di kampus.

Item Type:	Thesis (Internship)
Keywords:	komunikasi pemasaran, magang, industri media, Kompas.com. ABSTRACT Marketing communication is one of the important things in a company because the relationship that is established with the target audience will make it easier for the company to achieve its goals. Not only corporate companies, marketing communication is also needed in companies engaged in the media industry, one of which is Kompas.com. In carrying out its role, the Marketing Communication division at Kompas.com only uses several marketing communication strategies, such as brand activation or events, advertising, and also sponsorship because it is in accordance with the products provided and the target audience. Through internships, writers can add insight and knowledge and be directly involved in marketing communication activities in the media industry and implement practical marketing communication concepts that have been previously studied on campus
Subjects:	300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication
Divisions:	Faculty of Communication > Strategic Communication
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	24 Aug 2021 16:48
Last Modified:	26 Apr 2023 02:12
URI:	https://kc.umn.ac.id/id/eprint/16619

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