User Success Internship

Klementine Sutedja, Claresta (2021) User Success Internship. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Era 4.0 membuat e-commerce berkembang sangat pesat. Hadirnya marketplace mempermudah kegiatan jual beli secara online. Sebagai e-commerce penyedia website yang membantu toko berjualan, SIRCLO harus terus melakukan inovasi khususnya dalam menjaga dan meningkatkan loyalitas pelanggan. Berbagai upaya yang dilakukan user success dalam melakukan identify, differentiate, interact, dan costumize (Peppers & Rogers, 2016), guna meningkatkan kesejahteraan pelanggan. Bentuk kegiatan yang dilakukan adalah aktivitas partnership, on-boarding, follow up issues, menulis newsletter, video perkenalan brand, dan project antardivisi, sehingga terbentuk loyalitas pelanggan. Aktivitas ini juga dapat membuka peluang bagi pelanggan baru SIRCLO.

Item Type:	Thesis (Internship)
Keywords:	e-commerce, customer relationship management, marketplace, loyalitas
Subjects:	300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication
Divisions:	Faculty of Communication > Strategic Communication
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	24 Aug 2021 14:30
Last Modified:	27 Apr 2023 05:33
URI:	https://kc.umn.ac.id/id/eprint/16706

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