Aktivitas Marketing Communications dalam Meningkatkan Purchase Intentions pada Mothercare Indonesia

Putri Maharani, Dinda (2021) Aktivitas Marketing Communications dalam Meningkatkan Purchase Intentions pada Mothercare Indonesia. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Selama melakukan praktik kerja magang di PT Multitrend Indo (Kanmo Group) selama 3 bulan, penulis ditempatkan di bagian divisi Marketing Communication Brand Management Mothercare. Penulis ditugaskan untuk membantu meng-implementasikan aktivitas Marketing Communication. Aktivitas marketing communication yang dilakukan oleh Mothercare mencakup : sales promotion campaign yang di dalamnya terdapat aktivitas advertising dan social media marketing. Penulis menyimpulkan bahwa perusahaan di sektor fashion ritel, khususnya untuk brand dengan positioning yang sudah cukup dikenal, membutuhkan peranan marketing communication untuk membantu menghubungkan serta memberikan pesan perusasif kepada konsumen agar tujuan perusahaan dapat tercapai.

Item Type:	Thesis (Internship)
Keywords:	Mothercare, Fashion retail, Marketing Communincation, Sales Promotions, Social Media Marketing, Kanmo Group
Subjects:	300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication 600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
Divisions:	Faculty of Communication > Strategic Communication
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	24 Aug 2021 13:36
Last Modified:	02 May 2023 03:08
URI:	https://kc.umn.ac.id/id/eprint/17343

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