Aktivitas Marketing Communications dalam Meningkatkan Purchase Intentions pada Mothercare Indonesia

⭐ Putri Maharani, Dinda (2021) Aktivitas Marketing Communications dalam Meningkatkan Purchase Intentions pada Mothercare Indonesia. Internship Report, Universitas Multimedia Nusantara.

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Abstract

Selama melakukan praktik kerja magang di PT Multitrend Indo (Kanmo Group) selama 3 bulan, penulis ditempatkan di bagian divisi Marketing Communication Brand Management Mothercare. Penulis ditugaskan untuk membantu meng-implementasikan aktivitas Marketing Communication. Aktivitas marketing communication yang dilakukan oleh Mothercare mencakup : sales promotion campaign yang di dalamnya terdapat aktivitas advertising dan social media marketing. Penulis menyimpulkan bahwa perusahaan di sektor fashion ritel, khususnya untuk brand dengan positioning yang sudah cukup dikenal, membutuhkan peranan marketing communication untuk membantu menghubungkan serta memberikan pesan perusasif kepada konsumen agar tujuan perusahaan dapat tercapai.

Item Type:	Technical Report (Internship Report)
Creators:	Putri Maharani, Dinda (00000023386)
Contributors:	Sri Eko Murtiningsih, Bherta (0301036603)
Keywords:	Mothercare, Fashion retail, Marketing Communincation, Sales Promotions, Social Media Marketing, Kanmo Group
Subjects:	300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication 600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
Sustainable Development Goals:	Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all Goal 09. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Divisions:	Faculty of Communication > Strategic Communication
Date Deposited:	24 Aug 2021 13:36
URI:	https://kc.umn.ac.id/id/eprint/17343

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