Pengaruh Social Media Marketing Merek Billionaires Project Terhadap Keputusan Pembelian: Survei Pada Followers @Billionairesproject

Hartono, Mario (2021) Pengaruh Social Media Marketing Merek Billionaires Project Terhadap Keputusan Pembelian: Survei Pada Followers @Billionairesproject. Bachelor Thesis, Universitas Multimedia Nusantara.

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Abstract

Pengggunaan strategi social media marketing sudah banyak digunakan dalam pemasaran online. Billionaires Project merupakan perusahaan yang berggerak dalam bidang clothing line streetwwear menggunakan social media marketing sebgai strategi pemasaran online. Oleh karena itu, teori yang digunakan adalah social media marketing dan keputusan pembelian mengggunakan media sosial Instagram @Billionairesproject terhadap keputusan pembelian dan seberapa pengaruhnya. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif, populasi yang dipilih adalah followers Instagram dari @Billionairesproject. Sampel penelitian ini berjumlah 400 responden dikumpulkan melalui kuesioner online. Hasil data menunjukkan bahwa terdapat pengaruh penggunaan social media marketing terhadap keputusan pembelian sebesar 29,4% dan sisanya dipengaruhi oleh faktor lain diluar penelitian ini.

Item Type:	Thesis (Bachelor Thesis)
Creators:	Hartono, Mario (00000021464)
Contributors:	Lolita, Theresia Lavietha Vivrie
Keywords:	Social Media Marketing, Instagram, Keputusan Pembelian, Billioniares Project
Subjects:	300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication
Sustainable Development Goals:	Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all Goal 09. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Divisions:	Faculty of Communication > Strategic Communication
Date Deposited:	24 Aug 2021 11:57
URI:	https://kc.umn.ac.id/id/eprint/17405

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