Penerapan Strategi Negosiasi Win-Win Solution dalam Proses Negosiasi Ulang Video Iklan Natur Landing on You

Gunawan, Kevin Renaldi (2021) Penerapan Strategi Negosiasi Win-Win Solution dalam Proses Negosiasi Ulang Video Iklan Natur Landing on You. Bachelor Thesis, Universitas Multimedia Nusantara.

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Abstract

Account executive adalah seorang yang berprofesi untuk mencari dan menjalin hubungan baik dengan klien. Seorang account executive bertujuan untuk menghasilkan sebuah kerjasama yang saling menguntungkan antara tim agensi maupun tim klien, serta berperan besar dalam melakukan negosiasi bersama klien. Ditengah pandemi virus covid-19, sebagian produksi film maupun iklan dihentikan karena permasalahan protokol kesehatan. Oleh sebab itu, diperlukan sebuah alternatif untuk tetap dapat memproduksi video iklan untuk meningkatkan awareness dari sebuah brand. Dalam penulisan skripsi ini, penulis yang berperan sebagai seorang account executive berusaha menjabarkan bagaimana penerapan strategi negosiasi win-win solution dalam proses negosiasi ulang pada pembuatan video iklan Natur Landing On You.

Item Type:	Thesis (Bachelor Thesis)
Creators:	Gunawan, Kevin Renaldi (00000021789)
Contributors:	Fabio Santabudi, Bisma
Keywords:	account executive, negosiasi, win-win solution, video iklan
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.4 Executive Management > 658.401 Planning and Strategic Management 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.4 Executive Management > 658.405 Negotiation, Conflict, Crisis Management 700 Arts and Recreation > 770 Photography, Computer Art, Film, Video
Sustainable Development Goals:	Goal 16. Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all
Divisions:	Faculty of Art & Design > Film & Animation
Date Deposited:	24 Aug 2021 11:22
URI:	https://kc.umn.ac.id/id/eprint/17481

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