Penggunaan Brand Essence untuk Membentuk Brand Image dalam Naskah Video Iklan Natur Hair Care

Viriyamay Sumanas, Abel (2020) Penggunaan Brand Essence untuk Membentuk Brand Image dalam Naskah Video Iklan Natur Hair Care. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Natur Hair Care adalah lini produk perawatan rambut yang diproduksi oleh PT. Gondowangi Tradisional Kosmetika. Dalam membentuk persepsi konsumen dengan sebuah merek diperlukan media yang dapat menunjang, salah satunya video iklan. Penulis yang berperan sebagai copywriter menulis naskah video iklan untuk merek Natur Hair Care. Dalam penulisan naskah, penulis menggunakan brand vision untuk membentuk brand image dari Natur Hair Care. Oleh karena itu, Skripsi ini ditulis untuk menjelaskan tentang penggunaan brand vision untuk membentuk brand image dari Natur Hair Care.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	brand image, brand vision, brand identity system, video iklan, naskah video iklan, brand
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding 700 Arts and Recreation > 770 Photography, Computer Art, Film, Video 700 Arts and Recreation > 790 Outline of Sports, Games and Entertainment > 791 Movie industry, Circuses, TV, Radio, Puppetry, Pageantry, Animal Performances > 791.43 Film crew (director, script, actor, actress, editor, producer)
Divisions:	Faculty of Art & Design > Film & Animation
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	24 Aug 2021 11:45
Last Modified:	18 Oct 2023 00:11
URI:	https://kc.umn.ac.id/id/eprint/17674

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