Revitalisasi Brand Komite Olahraga Nasional Indonesia

⭐ Hermawan, Yora (2021) Revitalisasi Brand Komite Olahraga Nasional Indonesia. Bachelor Thesis, Universitas Multimedia Nusantara.

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Abstract

Komite Olahraga Nasional Indonesia (KONI) merupakan sebuah lembaga otoritas keolahragaan di Indonnesia negara yang dibentuk dengan tugas sebagai pengkoordinasian, pelaksanakan pembinaan untuk mewujudkan presetasi keolahragaan nasional yang mengarah kepada tercapainya prestasi internasional. Tetapi persepsi KONI di masyarakat pada periode 2015-2019 memiliki persepsi negatif di masyarakat. Untuk menjawab masalah ini maka dirancanglah brand identity untuk KONI periode 2019-2023.

Item Type:	Thesis (Bachelor Thesis)
Creators:	Hermawan, Yora (00000023553)
Contributors:	Nur Budi Kawulur, Joni
Keywords:	KONI, brand, identity, persepsi, masyarakat, periode
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding
Sustainable Development Goals:	Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all Goal 09. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Divisions:	Faculty of Art & Design > Visual Communication Design
Date Deposited:	24 Aug 2021 12:21
URI:	https://kc.umn.ac.id/id/eprint/17797

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