Perancangan advergame nextima sebagai media promosi online universitas multimedia nusantara

Tjandra, Aland Sinduartha (2013) Perancangan advergame nextima sebagai media promosi online universitas multimedia nusantara. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Dalam kesempatan ini, penulis akan membahas mengenai perancangan tugas akhir “Perancangan Advergame Nextima Sebagai Media Promosi Online Universitas Multimedia Nusantara”. Tulisan ini melibatkan respon dan harapan calon mahasiswa baru terhadap berbagai bentuk promosi Universitas Multimedia Nusantara. Tulisan ini juga memuat berbagai strategi advergame Nextima dari berbagai aspek, yakni gameplay, tampilan visual, hingga teknik komunikasi. Serta penjabaran proses yang dilakukan penulis dalam perancangan advergame Nextima, dari pengumpulan data, konsep visual, visualisasi konsep, hingga strategi pemasarannya. Perancangan advergame ini dimaksudkan penulis sebagai bentuk apresiasi penulis terhadap universitasnya, dengan memaksimalkan online promotion, diharapkan Universitas Multimedia Nusantara dapat menambah ketertarikan calon mahasiswa baru.

Item Type: Thesis (Bachelor Thesis)
Subjects: 700 Arts and Recreation > 700 Arts
700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures)
700 Arts and Recreation > 790 Outline of Sports, Games and Entertainment > 794 Indoor Games of Skill
Divisions: Faculty of Art & Design > Visual Communication Design
Depositing User: Administrator UMN Library
Date Deposited: 10 Aug 2017 10:05
Last Modified: 12 Nov 2024 04:28
URI: https://kc.umn.ac.id/id/eprint/1809

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