Pengaruh Brand Image, Brand Trust, Product Quality dan Price terhadap Buying Decision pada Mobil Merek Wuling di Indonesia

Handoyo, Ivan (2021) Pengaruh Brand Image, Brand Trust, Product Quality dan Price terhadap Buying Decision pada Mobil Merek Wuling di Indonesia. Bachelor Thesis, Universitas Multimedia Nusantara.

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Abstract

PT. SAIC General Motors Wuling (SGMW) Motors Indonesia merupakan perusahaan otomotif yang berasal dari Tiongkok, China yang sudah membangun pabrik di Indonesia. PT. Wuling motors memiliki berbagai jenis dan tipe mobil merek Wuling yang masing

Item Type:	Thesis (Bachelor Thesis)
Creators:	Handoyo, Ivan (00000018113)
Contributors:	Iswariyadi, Arief
Subjects:	000 Computer Science, Information and General Works > 020 Library and Information Sciences > 023 Personnel Management 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding
Sustainable Development Goals:	Goal 04. Ensure inclusive and equitable quality education and promote lifelong learning Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all
Divisions:	Faculty of Business > Management
Date Deposited:	22 Oct 2021 03:05
URI:	https://kc.umn.ac.id/id/eprint/18172

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