Designing Point of Purchase Standing Alone Category Using Visual Anamorphic Techniques for Modern Retails

Alfian, Erwin (2020) Designing Point of Purchase Standing Alone Category Using Visual Anamorphic Techniques for Modern Retails. nternational Conference of Innovation in Media and Visual Design (IMDES 2020).

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Abstract

Visual with anamorphic technique is a presentation of a projected illustration with a distorted perspective that only functions effectively at certain angles. Street art artists have used this technique by drawing visually on the sidewalks of many cities to satisfy the eyes of the audience. The perspective grid technique is finding in architectural environments to show the accurate impression of building design illustrations. This research will develop anamorphic visual techniques applying to the Standing Alone type Point of Purpose (POP) media, which is common in the modern market. POP will be developed with an experimental approach to raise the possibility that anamorphic visual techniques can be used and function appropriately in the modern market. The goal is to provide novelty to the Standing Alone type POP so that it can continue to exist as a compelling message channeling medium and contribute to the world of Visual Communication Design in the country and the world

Item Type: Article
Subjects: 600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 740 Graphic arts (Incl. typographical designs; two-dimensional mixed-media, icon and mascot designs)
Divisions: Faculty of Art & Design > Visual Communication Design
Depositing User: Administrator UMN Library
Date Deposited: 02 Nov 2021 02:55
Last Modified: 02 Nov 2021 02:55
URI: https://kc.umn.ac.id/id/eprint/18971

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