Angelia, Chininta Rizka (2021) Artificial Consumption Needs through Social Media Account Semiotic Study in The Endorser’s Photos on Instagram. Ultimacomm: Jurnal Ilmu Komunikasi, 13 (1). ISSN 2656-0208
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Abstract
This study’s motivated by competitive rivalry among producers which encourages them to develop a marketing strategy for the sake of absorption abundance of production. The producer created artificial needs through system of signs on social media. This study aimed to dismantle the use of system of signs on social media that carried producers to raise consumption. According to Consumer Society Theory by Jean Baudrillard, this study used a critical paradigm with The Semiotic Analysis Method of Roland Barthes. The result showed that the producer slipped marketing activities through the system of signs in endorser’s photos on Instagram. Other findings in this study’s there’s a mutual relationship between producer and endorser.
| Item Type: | Article |
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| Subjects: | 300 Social Sciences > 380 Commerce, communications and transportation |
| Divisions: | Faculty of Communication > Strategic Communication |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 02 Nov 2021 23:35 |
| Last Modified: | 02 Nov 2021 23:35 |
| URI: | https://kc.umn.ac.id/id/eprint/18991 |
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