AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

Dubois, David and Chae, InYoung and Niessing, Joerg and Wee, Jean (2018) AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey. Insead: The Business School for the World.

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Abstract

This case study was written by David Dubois, Assistant Professor of Marketing, InYoung Chae, Doctoral Student, Joerg Niessing, Affiliate Professor of Marketing and Jean Wee, Research Associate, all at INSEAD. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. We thank Olivier Arnoux and Emilie Couton for their support in the case preparation

Item Type:	Case Study
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 650 Management and Auxiliary Services
Divisions:	Faculty of Business > Master of Technology Management
Depositing User:	Administrator UMN Library
Date Deposited:	04 Nov 2021 02:54
Last Modified:	20 Jan 2022 10:14
URI:	https://kc.umn.ac.id/id/eprint/19032

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