Julianto, Irwan and Jalal, Jalal (2015) Killing Me Softly With Your Corporate Social Irresponsibility: Tobacco Industry and Its So-Called Corporate Social Responsibility. Jurnal InterAct, 4 (1). ISSN 2252-4630
Full text not available from this repository.Abstract
It is more and more common that tobacco companies in the world and Indonesia are portraying themselves as good corporate citizens and engaging in so-called “corporate social responsibility” activities, such as sponsorship of educational programs, sports events, art and cultural performances, community projects and philanthropy. These” socially responsible” activities are very effective in improving public perceptions of the tobacco industry, creating good impressions among influential groups such as policy-makers, academicians and journalists/media, and serving as brand loyalty promotion and strengthening corporate reputation.
| Item Type: | Article |
|---|---|
| Keywords: | Corporate Social Responsibility; Interference; Regulation; Tobacco industry |
| Subjects: | 100 Philosophy and Psychology > 170 Ethics > 174 Occupational ethics (CSR, business ethics, ethics of work, professional ethics) 300 Social Sciences > 330 Economics > 333 Economics of Land and Energy 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) |
| Divisions: | Faculty of Communication > Strategic Communication |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 18 Nov 2021 14:35 |
| Last Modified: | 18 Nov 2021 14:35 |
| URI: | https://kc.umn.ac.id/id/eprint/19131 |
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