Menjangkau Pembaca Digital A Study on Kompas.id

Leksono, Ninok and Elmada, Maria Advenita Gita (2017) Menjangkau Pembaca Digital A Study on Kompas.id. International Journal of New Media Technology, 9 (2). pp. 1-14. ISSN 2581-1851

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Abstract

Print media in Indonesia have been through many changes, as well as declining after the internet era. Print media are forced to innovate in an attempt to ensure their sustainability. Kompas daily, one of Indonesian biggest media, has been going digital and publish their contents on Kompas.id. This article describes how Kompas daily performs their digital transition through this new website. Providing easier accessibility and maintaining the quality of their news have been found as the strategy of this daily in facing digital era. However, this media needs to improve its business model and keep on innovating to sustain its print version in the digital era.

Item Type: Article
Keywords: newspaper, digital, digitalization
Subjects: 000 Computer Science, Information and General Works > 070 News Media, Journalism and Publishing > 070 News, mass media, journalism, and publishing
600 Technology (Applied Sciences) > 600 Technology
Divisions: Faculty of Communication > Strategic Communication
Depositing User: Administrator UMN Library
Date Deposited: 19 Nov 2021 15:06
Last Modified: 09 May 2023 05:48
URI: https://kc.umn.ac.id/id/eprint/19210

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