Coa, Vincent Valiant and Setiawan, Johan (2017) Analyzing Factors Influencing Behavior Intention to Use Snapchat and Instagram Stories. International Journal of New Media Technology, 4 (2). pp. 75-81. ISSN 2581-1851
Full text not available from this repository.Abstract
Snapchat, and Instagram are two social networks which recently gain their users after adopting such a feature called "Story" which allows a certain post to be disappeared after a certain time. This research takes up this technology trends analyzing the factors that probably affect the behavioral intention to use Snapchat and Instagram stories among generation Z. Factors are analyzed using Structural Equation Modeling, with basis model and variables from Technology Acceptance Model. Data collection was targeted to finished within 1 week using online questionnaire with respondent from Jakarta and Tangerang for 100 respondent that are using both Snapchat stories and Instagram Stories. There are two tools researcher usually use to analyze Structural Equation Modeling: SPSS AMOS and LISREL. In this research, researchers choose AMOS. From six hypothesis proposed for Snapchat analysis, four hypothesis is accepted, while the other two are rejected. Meanwhile, on Instagram Stories analysis, five hypothesis is accepted and one hypothesis is rejected. This study finds out the Social Presence is an exogenous variable which has a major role in affecting other variables. While Perceived Enjoyment influenced the behavioral intention to use Snapchat and Instagram Stories the most.
| Item Type: | Article |
|---|---|
| Keywords: | Structural Equation Modeling, Technology Acceptance Model, influence, generation Z, Snapchat, Instagram |
| Subjects: | 000 Computer Science, Information and General Works > 000 Computer Science, Knowledge and Systems > 005 Computer Programming 300 Social Sciences > 310 Statistics |
| Divisions: | Faculty of Engineering & Informatics > Information System |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 25 Nov 2021 07:10 |
| Last Modified: | 13 Jan 2022 05:14 |
| URI: | https://kc.umn.ac.id/id/eprint/19279 |
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