Sutisna, Felix and Handra, Tessa (2020) Analisis Customer Loyalty Pada Toko Online. Jurnal British, 1 (1). ISSN 2776-2157
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Official URL: https://jurnal.pradita.ac.id/index.php/jb/article/...
Abstract
Penelitian ini didesain untuk menguji kebenaran empiris antara dua atau lebih variabelcpenelitian yang telah dirumuskan dalam hipotesis. Variabel penelitian yang digunakan adalah customer experience, customer satisfaction, dan customer loyalty. Variabel eksogen dalam penelitian ini adalah customer experience. Variabel endogen dalam penelitian ini adalah customer satisfaction dan customer loyalty. Metode pengumpulan data menggunakan kuesioner dan metode analisis data menggunakan partial least square. Hasil penelitian menyimpulkan bahwa seluruh hipotesis signifikan.
| Item Type: | Article |
|---|---|
| Keywords: | customer experience, customer satisfaction, customer loyalty |
| Subjects: | 000 Computer Science, Information and General Works > 020 Library and Information Sciences > 021 Library relationships (with archives, information centers, etc.) 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce |
| Divisions: | Faculty of Business > Management |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 10 Dec 2021 02:32 |
| Last Modified: | 12 Apr 2023 05:37 |
| URI: | https://kc.umn.ac.id/id/eprint/19467 |
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