Fransesca, Baby Amelia and Primiana, Ina and Effendi, Nury and Herwany, Aldrin (2016) Impact Of Coffee Product Labeling And Packaging On Purchase Behavior With Mediating Of Brand Image And Brand Trust. Academy of Strategic Management Journal, 15 (3). ISSN 1939-6104
Full text not available from this repository.Abstract
Packaging is tools to deliver a product that represents the products and services of a product. In the hyper-competition business, packaging becomes one of its customer decisions to buy the product. Packaging and labeling coffee product created brand trust and brand image coffee product. It was much bigger through the packaging and labeling coffee produces will increase brand image and brand trust so the customer will decide to buy the coffee product. The purpose of this research is to know the influence of packaging and labeling to purchase behavior through the brand image and brand trust consumers of coffee bean from and coffee powder across a number of grocery stores, traditional market and modern market channels at Jakarta and surrounding.
| Item Type: | Article |
|---|---|
| Keywords: | brand image, Brand Trust, Coffee Product Labeling, Coffee Product Packaging, Purchase Behavior |
| Subjects: | 300 Social Sciences > 330 Economics > 338 Production (Agriculture, Business Enterprise, Extraction of Minerals, General Production) |
| Divisions: | Faculty of Business > Accounting |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 13 Dec 2021 01:59 |
| Last Modified: | 13 Dec 2021 01:59 |
| URI: | https://kc.umn.ac.id/id/eprint/19509 |
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