Business Aspect of Intellectual Properties “Si Juki”

Widiastomo, Yohanes Merci (2021) Business Aspect of Intellectual Properties “Si Juki”. In: The Conference Proceeding of International Moving Image Cultures Conference (IMOVICCON), Tangerang.

Full text not available from this repository.

Abstract

Si Juki is an example of a thriving local Indonesian IP management. Starting from 2010 with a comic strip uploaded via social media, Facebook has developed into an IP that the Indonesian people love. Si Juki is also an animated feature film with the most significant number of viewers. This phenomenon, of course, has attracted more attention from the Indonesian people. In developing an IP, 2 essential aspects must be considered by the IP maker must consider two essential aspects, namely the creative element and the business aspect. Without thinking about the business aspect, Ip is just an ordinary art that cannot survive in the industry. The Author, on this occasion, will examine the business aspects carried out by the Juki IP development team in Indonesia based on data available online based on business and marketing theories.

Item Type: Conference or Workshop Item (Paper)
Subjects: 700 Arts and Recreation > 770 Photography, Computer Art, Film, Video
Divisions: Faculty of Art & Design > Film & Animation
Depositing User: Administrator UMN Library
Date Deposited: 16 Dec 2021 13:14
Last Modified: 16 Dec 2021 13:14
URI: https://kc.umn.ac.id/id/eprint/19708

Actions (login required)

View Item View Item