Alexandra, Yoanita and Choirisa, Septi Fahmi (2021) Understanding college students' e-loyalty to online practicum courses in hospitality programmes during COVID-19. Journal Of Learning Development In Higher Education (21).
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Abstract
This study aims to examine the students’ loyalty to an online practicum course for hospitality education during Covid-19 pandemic in Indonesia. Premised on the Technology Acceptance Model (TAM), we adopted a revised model consisting of Information System Success Model and Expectancy Confirmation Theory (ECT) to ascertain the students’ perceptions of the usefulness of the programme and their levels of satisfaction with, and e-loyalty to, the programme. This study utilized an online survey to obtain data from 309 participants. The partial least squares structural equation modelling method was employed in this study. The findings show that students’ perceptions of the usefulness of online learning were significantly influenced by information quality, system quality & system interaction which relate to satisfaction. Preliminary research provides the insight for stakeholders such as vocational institutions, teachers and practitioners of education to gain a better understanding the factors that contribute to hospitality students continued intentional use of online course.
| Item Type: | Article |
|---|---|
| Subjects: | 300 Social Sciences > 370 Education > 378 Tertiary Education, Higher Education, University 600 Technology (Applied Sciences) > 640 Home and Family Management > 647 Management Housekeeping, Restaurant, Hotel Management |
| Divisions: | Faculty of Business > Dept of Hotel Operations |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 01 Mar 2022 03:17 |
| Last Modified: | 12 Jun 2024 02:05 |
| URI: | https://kc.umn.ac.id/id/eprint/19820 |
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