Perancangan Promosi Online Liga Arloji Jakarta

Handajani, Patricia (2021) Perancangan Promosi Online Liga Arloji Jakarta. Bachelor Thesis, Universitas Multimedia Nusantara.

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Abstract

Liga Arloji adalah sebuah toko jam yang sudah memiliki 4 cabang yaitu Cibinong City Mall (Bogor, Jawa Barat), Pancoran Chinatown Point (Pinangsia, Jakarta Barat) dan Plaza Atrium (Senen, Jakarta Pusat). Liga Arloji memiliki beberapa jam branded yang sangat dikenal oleh masyarakat. Salah satu merk favorit yang kebanyakan orang-orang beli di Liga Arloji yaitu Alfa, Alba, Armiforce, Balmer, Brandli, Certina, Casio, Commando, Crocodile, D-Ziner dan Daniel Klein. Liga Arloji memiliki ecommerce seperti lazada, tokopedia, blibli, Instagram dan Whatsapp. Keberadaan e- commerce tanpa usaha yang baik dalam mengkomunikasikannya kepada konsumen, menjadikan e-commerce Liga Arloji kurang begitu dilirik oleh konsumen, dibutuhkan usaha lebih agar masyarakat mau mampir dan membeli produknya. Metode yang digunakan oleh Penulis menggunakan wawancara, observasi, kuesioner dan analisis data. Hasil perancangan promosi ini diharapkan Liga Arloji dapat dijangkau oleh masyarakat luas yang berminat memiliki jam tangan berkualitas, original dan terjangkau..

Item Type:	Thesis (Bachelor Thesis)
Creators:	Handajani, Patricia (00000012847)
Contributors:	Alfian, Erwin
Keywords:	Liga Arloji, branded, promosi, e-commerce. vii Perancangan Promosi Online Liga Arloji Jakarta, Patricia Handajani, Universitas Multimedia Nusanatara Nusantara
Subjects:	700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Sustainable Development Goals:	Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all Goal 09. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Divisions:	Faculty of Art & Design > Visual Communication Design
Date Deposited:	07 Oct 2022 02:53
URI:	https://kc.umn.ac.id/id/eprint/19862

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