Penerapan Corporate Color dalam Penataan Artistik pada Corporate Video Aryana Karawaci

Sulaiman, Setiadi (2021) Penerapan Corporate Color dalam Penataan Artistik pada Corporate Video Aryana Karawaci. Bachelor Thesis, Universitas Multimedia Nusantara.

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Abstract

Perkembangan dari sebuah perusahaan tentu akan menimbulkan sebuah persaingan antara satu dengan yang lain, Setiap perusahaan berlomba untuk memberikan kesan kepada setiap masyrakat. Media promosi digunakan oleh beberapa perusahaan berbentuk corporate video agar dapat memasarkan produk atau jasa mereka. Munculah salah satu elemen pembentuk ciri khas suatu perushaan yaitu warna perusahaan atau corporate color. Penggunaan warna sangat signifikan untuk menciptakan look image agar calon konsumen tertarik akan suatu produk. Penulisan ini menjelaskan mengenai cara seorang production design dalam menerapkan corporate color pada setting, property, dan kostum pemain. Hal ini menjadi hal utama agar penonton atau calon konsumen dapat melihat ciri khas perusahaan lewat warna.

Item Type:	Thesis (Bachelor Thesis)
Creators:	Sulaiman, Setiadi (00000020676)
Contributors:	Kartawiyudha, Perdana
Keywords:	Corporate video, Corporate color, Setting, kostum, Property
Subjects:	700 Arts and Recreation > 770 Photography, Computer Art, Film, Video 700 Arts and Recreation > 770 Photography, Computer Art, Film, Video > 770 Photography, Computer Art, Cinematography, Videography, Film, Movie
Sustainable Development Goals:	Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all Goal 09. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Divisions:	Faculty of Art & Design > Film & Animation
Date Deposited:	17 Oct 2022 03:40
URI:	https://kc.umn.ac.id/id/eprint/19975

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