Perancangan Identitas Visual Museum Juang Taruna

⭐ Bella Theodora, Bella Theodora (2022) Perancangan Identitas Visual Museum Juang Taruna. Bachelor Thesis, Universitas Multimedia Nusantara.

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Abstract

Museum Juang Taruna merupakan museum yang memberikan informasi mengenai peristiwa Lengkong yang terjadi di daerah Tangerang. Museum Juang Taruna memiliki persepsi berbeda dari masyarakat dikarenakan museum ini memiliki makam pahlawan Taruna sehingga tidak tertarik untuk mengunjungi. Museum Juang Taruna memiliki logo yang menggunakan tipografi namun tidak diaplikasikan secara meluas di area museum. Adapun penamaan "Taman Makam Pahlawan" yang terletak di depan museum yang menimbulkan persepsi masyarakat bahwa Museum Juang Taruna adalah tempat pemakaman.. Hal ini menimbulkan urgensi adanya perubahan persepsi masyarakat terhadap Museum Juang Taruna sehingga diperlukannya perubahan identitas visual. Dalam mengumpulkan data, metode pengumpulan yang digunakan adalah metode campuran yakni wawancara kepada pengurus Museum Juang Taruna, focus group discussion pada narasumber yang mengetahui dan pernah mengunjungi Museum Juang Taruna, kuesioner kepada 156 responden Tangerang, dan observasi secara online offline pada Museum Juang Taruna. Perancangan identitas visual ini menggunakan metode branding Alina Wheeler. Dengan adanya perancangan identitas Museum Juang Taruna dapat dijadikan solusi untuk mengubah pandangan masyarakat mengenai Museum Juang Taruna.

Item Type:	Thesis (Bachelor Thesis)
Creators:	Bella Theodora, Bella Theodora (00000027049)
Contributors:	Rizaldi, Mohammad
Keywords:	Museum Juang Taruna, Peristiwa Lengkong, Identitas Visual vii Perancangan Identitas Visual Museum Juang Taruna, Bella Theodora, Universitas Multimedia Nusantara
Subjects:	000 Computer Science, Information and General Works > 000 Computer Science, Knowledge and Systems > 004 Computer Science, Data Processing, Hardware > 004.2 Systems Analysis and Design, Information Architecture, Performance Evaluation 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 740 Graphic arts (Incl. typographical designs; two-dimensional mixed-media, icon and mascot designs) 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Sustainable Development Goals:	Goal 11. Make cities and human settlements inclusive, safe, resilient and sustainable Goal 04. Ensure inclusive and equitable quality education and promote lifelong learning Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all
Divisions:	Faculty of Art & Design > Visual Communication Design
Date Deposited:	28 Nov 2022 00:27
URI:	https://kc.umn.ac.id/id/eprint/20178

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