Perancangan Media Promosi Restoran Amaroo

Vanessa Christabel, Vanessa Christabel (2022) Perancangan Media Promosi Restoran Amaroo. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Restoran Amaroo merupakan restoran authentic dengan menu masakan rumahan Korea yang telah berdiri sejak tahun 2008 di Lippo Karawaci, Tangerang. Walaupun sudah berdiri lama, restoran Amaroo tidak pernah melakukan promosi sama sekali. Sehingga memunculkan permasalahan seperti kurangnya pengetahuan masyarakat Tangerang terhadap restoran, penurunan laba usaha, cabang yang tutup, serta adanya mispersepsi konsumen terhadap tipe hidangan Korea yang disajikan. Maka dari itu, penulis melakukan perancangan media promosi untuk meningkatkan brand awareness serta mendorong keberlanjutan usaha bagi restoran Amaroo. Metode penelitian yang digunakan oleh penulis adalah wawancara, kuisioner, observasi, dan studi exsisting. Melalui perancangan promosi ini, penulis berharap dapat membantu keberlangsungan usaha restoran Amaroo kedepannya, serta menjadikan restoran Amaroo lebih dikenal dan menjadi pilihan utama masyarakat Tangerang untuk mengonsumsi makanan authentic khas Korea.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	Media Promosi, Restoran Amaroo, Brand Awareness vi Perancangan Media Promosi..., Vanessa Christabel, Universitas Multimedia Nusantara
Subjects:	600 Technology (Applied Sciences) > 640 Home and Family Management > 647 Management Housekeeping, Restaurant, Hotel Management 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Divisions:	Faculty of Art & Design > Visual Communication Design
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	28 Nov 2022 02:13
Last Modified:	17 Oct 2023 00:09
URI:	https://kc.umn.ac.id/id/eprint/20186

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