Perancangan Kampanye Sosial Mencegah K-Pop Celebrity Worship dan Dampaknya terhadap Impulsive Buying pada Remaja

⭐ Salsabila Sukmawan, Farah (2022) Perancangan Kampanye Sosial Mencegah K-Pop Celebrity Worship dan Dampaknya terhadap Impulsive Buying pada Remaja. Bachelor Thesis, Universitas Multimedia Nusantara.

	Text HALAMAN_AWAL.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (3MB)
	Text DAFTAR_PUSTAKA.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (380kB)
Preview	Text BAB_I.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (858kB) | Preview
Preview	Text BAB_II.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (4MB) | Preview
	Text BAB_III.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (3MB)
	Text BAB_IV.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (15MB)
	Text BAB_V.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (633kB)
	Text LAMPIRAN.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (5MB)

Abstract

Remaja merupakan masa peralihan dari anak-anak menuju dewasa. Pada masa ini, tidak jarang seorang remaja memilih selebriti sebagai role model, salah satunya yaitu K-Pop idol. Akan tetapi, obsesi berlebih dengan idola dapat menimbulkan celebrity worship dan berdampak pada tindakan impulsive buying. Kedua tindakan tersebut dapat mempengaruhi kesehatan mental seseorang, sehingga penting untuk merancang suatu solusi sebagai pencegahan. Metode pengumpulan data yang digunakan dalam perancangan tugas akhir ini, yaitu kuantitatif dengan kuesioner, serta kualitatif dengan wawancara dan focus group discussion. Dengan adanya perancangan kampanye sosial ini, diharapkan remaja dapat menyadari akan celebrity worship dan impulsive buying, sehingga dapat menggemari idolanya dengan sehat.

Item Type:	Thesis (Bachelor Thesis)
Creators:	Salsabila Sukmawan, Farah (00000031553)
Contributors:	Almakki, Zamzami
Keywords:	K-Pop, Celebrity worship, Impulsive buying, Kampanye sosial vii Perancangan Kampanye Sosial..., Farah Salsabila Sukmawan, Universitas Multimedia Nusantara
Subjects:	300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.14 Social Participation 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Sustainable Development Goals:	Goal 03. Ensure healthy lives and promote well-being Goal 04. Ensure inclusive and equitable quality education and promote lifelong learning
Divisions:	Faculty of Art & Design > Visual Communication Design
Date Deposited:	07 Dec 2022 01:22
URI:	https://kc.umn.ac.id/id/eprint/20408

Actions (login required)

View Item