Aktivitas dan Alur Kerja Project Executive di Sociolla

Gracelynne, Jennifer (2021) Aktivitas dan Alur Kerja Project Executive di Sociolla. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Perkembangan industri kecantikan di Indonesia terus meningkat. Namun masyarakat Indonesia masih kesulitan tempat untuk berbelanja produk kecantikan yang aman dan terpercaya. Melihat hal tersebut, akhirnya Sociolla hadir sebagai sebuah website untuk memberikan akses berbelanja produk kecantikan kepada masyarakat Indonesia. Sociolla terus berkembang dan mendapatkan kepercayaan dari masyarakat, dan untuk terus memberikan pelayanan yang terbaik serta meningkatkan kepuasan pelanggan, Sociolla menghadirkan toko fisik. Saat ini Sociolla telah mendirikan 30 toko yang tersebar di seluruh Indonesia. Sociolla turut berinisiatif untuk membantu internal brand dalam meningkatkan brand awareness dengan mendirikan departemen MSP, yang terbagi atas divisi strategic planners dan project executive. Dalam praktik kerja lapangan ini penulis berperan sebagai project executive, dan bertugas untuk menjadi penghubung antara brand manager dengan divisi lainnya. Penulis melaksanakan praktik kerja lapangan ini sejak 5 Agustus 2021 ­ 12 November 2021. Penulis turut diberikan kesempatan dalam memegang kampanye beberapa internal brand. Kesimpulan yang didapatkan dalam praktik kerja magang ini adalah bahwa aktivitas dan alur kerja project executive sangat berkaitan dengan divisi lainnya dan sangat dinamis.

Item Type:	Thesis (Internship)
Keywords:	magang, project executive, Sociolla ABSTRACT The development of the beauty industry in Indonesia continues to increase. However, the people of Indonesia still find it difficult to find a safe and reliable place to shop for beauty products. Seeing this, finally Sociolla is present as a website to provide access to shopping for beauty products to the people of Indonesia. Sociolla continues to grow and gain the trust of the community, and to continue to provide the best service and increase customer satisfaction, Sociolla presents a physical store. Currently, Sociolla has established 30 stores spread throughout Indonesia. Sociolla also took the initiative to assist internal brands in increasing brand awareness by establishing an MSP department, which is divided into strategic planners and project executive divisions. In this field work practice, the author acts as a project executive, and serves as a liaison between the brand manager and other divisions. The author has carried out this field work practice since August 5, 2021 ­ November 12, 2021. The author is also given the opportunity to hold kampanyes for several internal brands. The conclusion from this internship is that the project executive's activities and workflows are closely related to other divisions and are very dynamic
Subjects:	300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication
Divisions:	Faculty of Communication > Strategic Communication
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	23 Mar 2022 04:03
Last Modified:	26 Apr 2023 05:08
URI:	https://kc.umn.ac.id/id/eprint/20659

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