Rizkalla, Nosica and Setiadi, Deyna Dwitama (2020) Appraising The Influence Of Theory Of Consumption Values On Environmentally – Friendly Product Purchase Intention In Indonesia. Management & Marketing, 18 (1).
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PEER REVIEW JURNAL APPRAISING THE INFLUENCE OF THEORY OF CONSUMPTION VALUES ON ENVIRONMENTALLY-FRIENDLY PRODUCT PURCHASE INTENTION IN INDONESIA.pdf Download (343kB) | Preview |
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Appraising The Influence Of Theory Of Consumption.pdf Download (3MB) | Preview |
Abstract
According to past studies, solving environmental problems should be initiated not only by companies and government but also by consumers as they play an important role in consumption activities. One of the initiatives can be taken by consumers in environmental preservation is by purchasing environmentally-friendly product. This study attempted to explore the environmentally-friendly product purchase intention by employing the theory of consumption values. The scope of this study is to identify which of these consumption values can influence the purchase intention for environmentallyfriendly product. The object chosen for this study is environmentally-friendly fashion product, specifically environmentally-friendly shoes made from recycled plastic waste from the sea. A total of 115 respondents participated in this study. This study employed Partial Least Square to assess the validity, reliability as well as to test research hypotheses. Based on the result, functional, emotional, and epistemic value were proven to be significant in affecting purchase intention for environmentally-products, in which emotional value contributed the biggest effect. Meanwhile, social and conditional value were found to be insignificant. The result of this study emphasized the importance of the functional, emotional, and epistemic aspect of environmentally-friendly product as consumers considers these values the most when making a purchase decision.
| Item Type: | Article |
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| Keywords: | functional value; social value; emotional value; epistemic value; conditional value |
| Subjects: | 300 Social Sciences > 330 Economics > 330 Economics |
| Divisions: | Faculty of Business > Management |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 01 Jun 2022 06:57 |
| Last Modified: | 01 Jun 2022 07:07 |
| URI: | https://kc.umn.ac.id/id/eprint/21469 |
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