Elmada, Maria Advenita Gita and Elmaresa, Maria Vina (2022) Online reputation management with an Electronic word of mouth approach. Jurnal Komunikasi Profesional, 6 (2). ISSN 2579-9371
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Abstract
Opportunities for managing online reputation for organizations have now begun to be captured by business activists in the communication technology industry in Indonesia. Several corporations from various industries have tried this service to increase their reputation in the digital world, especially on social media. One of the service companies that started to run an online reputation management business and became the subject of this research is Company S, which provides the service of managing reputation in social media. Company S's managing online reputation will be analyzed using three stages of online reputation management: prevention, reaction, and evaluation. This study uses a qualitative approach and the nature of descriptive research, using case study methods, and collecting data using interviews and observations. As a result, Company S has implemented the process of online reputation management in the service they provide. The use of e-WOM, the presence of influencers, the selection of suitable social media, and attractive content planning also affect the online reputation of the clients' organizations.
| Item Type: | Article |
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| Keywords: | online reputation, online reputation management, social media management, E-WOM |
| Subjects: | 300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.23 Media of Communication, Mass Media |
| Divisions: | Faculty of Communication > Strategic Communication |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 03 Jun 2022 01:42 |
| Last Modified: | 03 Jun 2022 01:42 |
| URI: | https://kc.umn.ac.id/id/eprint/21472 |
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