Primadini, Intan and Heriyanto, Angelia and Tehillah, Naomi and Angelia, Chininta Rizka (2022) Peran public relations di perguruan tinggi: teknis atau manajerial? Jurnal Komunikasi Profesional, 6 (2). ISSN 2579-9371
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PEER REVIEW JURNAL PERAN PUBLIC RELATIONS DI PERGURUAN TINGGI TEKNIS ATAU MANAJERIAL.pdf Download (340kB) | Preview |
Abstract
Educational institutions, especially higher education, have long been aware of the role of Public Relations practitioners to perform structured communication activities. However, there are still many university leaders, even public relations practitioners themselves who do not understand their role in helping organizations achieve their goals. In general, the role of Public Relations practitioners is divided into two, namely technical and managerial. This study aims to analyze the role of Public Relations practitioners in higher education institution, especially Universitas Indonesia, using The Five-Factor Dimension Model. This is a descriptive qualitative research and the data is obtained through in-depth interviews with six participants. The results of the study show that Public Relations practitioners at Universitas Indonesia has ideally implemented both technical and managerial roles. However, their role is still dominated by technical role rather than managerial role.
| Item Type: | Article |
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| Keywords: | five-factor dimension models, educational institutions, technical roles, managerial roles, public relations |
| Subjects: | 600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations |
| Divisions: | Faculty of Communication > Strategic Communication |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 06 Jun 2022 07:31 |
| Last Modified: | 06 Jun 2022 07:31 |
| URI: | https://kc.umn.ac.id/id/eprint/21474 |
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