INFORMATION SEARCHING AND INTENTION TO VISIT TOURIST DESTINATION USING SMART TOURISM TECHNOLOGIES DURING COVID-19

Prihanto, Johny Natu and Samosir, Johar and Tampoli, Deborah Naomi (2022) INFORMATION SEARCHING AND INTENTION TO VISIT TOURIST DESTINATION USING SMART TOURISM TECHNOLOGIES DURING COVID-19. Journal of Tianjin University Science and Technology, 55 (1). ISSN 0493-2137

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Abstract

This study aims to examine the influence of intention to visit tourist destinations in Indonesia based on the application of smart tourism technology during the COVID-19 period. This is a type of quantitative research with non-probability sampling method to collect data from 130 respondents. And online questionnaires were distributed in the data collection of this research. The data during this study were analyzed using the Structural Equation Model (SEM).This study shows the results that trust is influenced by information quality, source credibility and accessibility. It is because consumer behavior in the future will be greatly influenced by consumer confidence in the information that they get. And it is hoped that destination managers, marketers and managers of tourism and hospitality organizations can take contributions from this research. And they are expected to be able to integrate information from all online media platforms. So, from these activities, it is hoped that the quality of information conveyed to potential tourists can be directed and can influence potential tourists. Besides, this also affects future decisions.

Item Type: Article
Keywords: smart tourism, tourism management, consumer confidence, information quality, source credibility, accessibility, intention to visit
Subjects: 900 History and Geography > 910 Geography and Travel > 910 Geography and Travel, Tourism
Divisions: Faculty of Business > Master of Technology Management
Depositing User: Administrator UMN Library
Date Deposited: 08 Aug 2022 03:45
Last Modified: 11 Aug 2022 07:40
URI: https://kc.umn.ac.id/id/eprint/22946

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