Darson, Eric and Susanto, Y. Budi and Juliadi, Rismi (2021) Improving Technological Features to Increase Continuance Intention on Sakuku Application. In: Proceedings of the 4th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2021, Lampung, Indonesia.
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Abstract
The increasing number of smartphone users as well as innovations in the financial industry that continue to come, make e-wallets one of the main payment options for people in Indonesia. However, this trend is opposite to that experienced by one of the e-wallets in Indonesia, namely Sakuku, which has continued to decline. This study is aims to determine the effects of performance expectancy, social influence, hedonic motivation, price saving orientation, habit, trust, and perceived risk on continuance intention of using the Sakuku application based on the UTAUT2 theory. This research used the quantitative approach, survey method and having 144 sampling respondents. The data collected was then processed and analyzed using multiple linear regression. The results of this study are that social influence, price saving orientation, habits, and trust are proven to have a positive and significant effect on continuance intention. Meanwhile, performance expectancy, hedonic motivation, and perceived risk were not proven to have a significant effect on continuance intention.
| Item Type: | Conference or Workshop Item (Paper) |
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| Keywords: | continuance intention consumer behavior utaut2 sakuku fintech e-wallet |
| Subjects: | 300 Social Sciences > 330 Economics > 332 Financial Economics (Shares, Investment) |
| Divisions: | Faculty of Business > Master of Technology Management |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 12 Sep 2022 03:07 |
| Last Modified: | 16 Sep 2022 01:54 |
| URI: | https://kc.umn.ac.id/id/eprint/22988 |
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