The Construction of Buzzer Identity on Social Media (A Descriptive Study of Buzzer Identity in Twitter)

Juliadi, Rismi (2017) The Construction of Buzzer Identity on Social Media (A Descriptive Study of Buzzer Identity in Twitter). In: 3rd International Conference on Transformation in Communication (ICoTiC 2017).

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Abstract

The aim of this study is to describe the construction of buzzer identity on social media. Buzzer is one of the actor in social media who has the role as an influencer who persuades the followers on a particular topic in Twitter. Buzzer sometimes provides Twitter’s biography (bio) in order to describe the simpliest user identity. The common user never realizes the existence of a buzzer if just identify based on the short biography, status updates or tweets on social media. Researcher examines the buzzer identity by using the descriptive approach and symbolic interaction theory draws on George Herbert Mead through interaction and self-presentation in Twitter. There are five informans who have been interviewed and explored with any related information to buzzer’s identity in Social Media. The result shows that buzzer who used to build a good self-presentation in order to gaining the enthusiastic and attractive response from followers. The ability of buzzer about self-concept will give a great chance to build sustainable relationship. The followers will respond to buzzer which is based on the construction of buzzer identity who would be able to come up to their expectations in Twitter.

Item Type: Conference or Workshop Item (Paper)
Keywords: Symbolic Interactionism, Identity Construction, Buzzer, Social Media, Twitter
Subjects: 000 Computer Science, Information and General Works > 000 Computer Science, Knowledge and Systems > 006 Special Computer Methods > 006.7 Multimedia Systems, Blogs, Social Media, Web Application Frameworks
300 Social Sciences > 300 Social sciences, sociology and anthropology
Divisions: Faculty of Communication > Strategic Communication
Depositing User: Administrator UMN Library
Date Deposited: 12 Dec 2022 03:37
Last Modified: 12 Dec 2022 03:37
URI: https://kc.umn.ac.id/id/eprint/23038

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