Perancangan Kampanye Sosial Pencegahan Trash-Talking di Komunitas Game Online Mobile Legend

⭐ Ann, Gabrielle (2023) Perancangan Kampanye Sosial Pencegahan Trash-Talking di Komunitas Game Online Mobile Legend. Bachelor Thesis, Universitas Multimedia Nusantara.

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Abstract

Perkembangan zaman membuat teknologi komunikasi dan informasi semakin maju pesan. Pada era sekarang, permainan tradisional mulai memasuki era yang serba elektronik, salah satunya game online Mobile Legends. Sayangnya, komunitas game tersebut memiliki sisi negatif akibat perilaku trash talking. Perilaku ini sudah menjadi salah satu masalah di dunia game online, terutama game yang bersifat kompetitip. Namun seiring berjalannya waktu, perilaku tersebut menyebar dan mempengaruhi komunitasnya. Rendahnya kesadaran masyarakat mengenai dampak trash talk meningkatkan jumlah pelaku yang melakukan trash talk dalam game online termasuk Mobile Legends. Penulis menggunakan metode perancangan dari Robin Landa dalam bukunya yang berjudul Advertising by Design. Untuk pengumpulan data, penulis menggunakan metode kualitatif dan kuantitatif berupa kuesioner, focus group discussion, dan wawancara.

Item Type:	Thesis (Bachelor Thesis)
Creators:	Ann, Gabrielle (00000033472)
Contributors:	Satyagraha, Aditya
Keywords:	Game online, Mobile Legends, Trash talk
Subjects:	300 Social Sciences > 300 Social sciences, sociology and anthropology > 300 Social sciences 300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Sustainable Development Goals:	Goal 16. Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels Goal 03. Ensure healthy lives and promote well-being Goal 04. Ensure inclusive and equitable quality education and promote lifelong learning
Divisions:	Faculty of Art & Design > Visual Communication Design
Date Deposited:	11 Mar 2023 09:29
URI:	https://kc.umn.ac.id/id/eprint/23989

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