The Hotel Strategy During the Pandemic of COVID-19: the Case of Secondary Cities

Situmorang, Ringkar and Choirisa, Septi Fahmi and Mehrotra, Amit (2021) The Hotel Strategy During the Pandemic of COVID-19: the Case of Secondary Cities. In: ADI International Conference Series.

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Abstract

The pandemic of COVID-19 has given a disaster to the business industry. Many businesses have to concede that they have to suffer financially because of this situation. One of those businesses that suffered is the hotel business. Many hotel companies have to find a strategy to ensure their relationship between the main city (head office) and secondary cities (branch office) working seamlessly to mitigate this crisis. The primary purpose of this study is to investigate how the hotel industry is handling the challenges during pandemic COVID-19 in the secondary cities. This study adopted qualitative research with 12 semi-structured interviews from various hotel managers in multiple cities. The result showed some discrepancies in the interrelationship between the head office and the branch office in secondary cities, creating uncertainties among them. This study contributed to the crisis management literature in hospitality and tourism industry by exploring the challenges from the pandemic of COVID-19 among cities in Indonesia.

Item Type:	Conference or Workshop Item (Paper)
Keywords:	COVID-19, Tourism; Hospitality, Hotels; Secondary cities.
Subjects:	600 Technology (Applied Sciences) > 640 Home and Family Management > 647 Management Housekeeping, Restaurant, Hotel Management 900 History and Geography > 910 Geography and Travel > 910 Geography and Travel, Tourism
Divisions:	Faculty of Business > Dept of Hotel Operations
Depositing User:	Administrator UMN Library
Date Deposited:	11 Jan 2024 09:46
Last Modified:	11 Jan 2024 09:46
URI:	https://kc.umn.ac.id/id/eprint/27529

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