Bitner, Mary Jo and Ostrom, Amy L. and Morgan, Felicia N. (2008) Service Blueprinting A Practical Technique for Service Innovation. California Management Review . Haas School of Business.
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Service Blueprinting A Practical Technique for Service Innovation_Mary Jo Bitner.pdf Download (304kB) |
| Item Type: | Case Study |
|---|---|
| Subjects: | 600 Technology (Applied Sciences) > 600 Technology > 600 Technology 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.4 Executive Management |
| Divisions: | Faculty of Business > Master of Technology Management |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 15 Jan 2024 03:12 |
| Last Modified: | 15 Jan 2024 03:28 |
| URI: | https://kc.umn.ac.id/id/eprint/27638 |
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