Peran Public Relations dalam Departemen Marketing Product and Public Relations Pt MNC Sky Vision, Tbk

Sekarwangi, Yanamurti Nindya (2012) Peran Public Relations dalam Departemen Marketing Product and Public Relations Pt MNC Sky Vision, Tbk. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Sebagai pioneer dalam industri televisi digital berlangganan, PT MNC Sky Vision (Indovision) memberikan nilai tambah dalam setiap program yang ditujukan untuk para pelanggannya.Program tersebut tidak lepas dari peran Public Relations. Fungsi public relations dalam PT MNC Sky Vision, Tbk (Indovision) ada di dalam departemen Marketing Product and Public Relations, yang mana departemen tersebut berada di bawah Divisi Marketing. Tugas Public Relations di sini membantu dan mendukung aktivitas marketing. Dalam pelaksanaan kerja magang, tugas yang dilakukan antara lain membina akun media sosial Indovision, media monitoring, mengadakan special events, terlibat dalam corporate social responsibility, mengunjungi Entertainment Center, media gathering, dokumentasi dan mengunjungi Entertainment Center, salah satu proyek Public Relations Indovision.

Item Type:	Thesis (Internship)
Keywords:	Public Relations, Marketing, Kerja magang
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
Divisions:	Faculty of Communication > Strategic Communication
Depositing User:	Administrator UMN Library
Date Deposited:	26 Apr 2024 02:27
Last Modified:	26 Apr 2024 02:27
URI:	https://kc.umn.ac.id/id/eprint/30020

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