Analisis Pengaruh Perceived Value terhadap Continued Use dan In-app Purchase Intentions pada Mobile Game Pokemon Unite

⭐ Adeline, Jovita (2023) Analisis Pengaruh Perceived Value terhadap Continued Use dan In-app Purchase Intentions pada Mobile Game Pokemon Unite. Bachelor Thesis, Universitas Multimedia Nusantara.

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Abstract

Saat ini, terdapat banyak mobile game yang terdaftar dalam Google Play Store, maupun Apple Store. Salah satu mobile gim yang diminati di Indonesia adalah Pokemon Unite. Meskipun Pokemon Unite Indonesia memiliki peringkat yang tinggi dalam kategori jumlah unduhan, Indonesia tidak termasuk dalam daftar negara dengan in-app purchase yang tinggi pada mobile game Pokemon Unite. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan non-probability sampling, melibatkan 109 responden pemain Pokemon Unite, dan data dianalisis menggunakan perangkat lunak SmartPLS versi 3.0. Hasil penelitian menunjukkan bahwa kepuasan bermain (enjoyment) memiliki dampak positif terhadap niat penggunaan berkelanjutan (continued use intention). Selain itu, nilai sosial (social value) juga berpengaruh positif terhadap niat penggunaan berkelanjutan, dan niat penggunaan berkelanjutan sendiri berpengaruh terhadap niat pembelian (purchase intention).

Item Type:	Thesis (Bachelor Thesis)
Creators:	Adeline, Jovita (00000033884)
Contributors:	Rizkalla, Nosica
Keywords:	Mobile Game, Pokemon Unite, Continued Use Intention, In-App Purchase Intention, Perceived Value
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics)
Sustainable Development Goals:	Goal 04. Ensure inclusive and equitable quality education and promote lifelong learning Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all Goal 09. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Divisions:	Faculty of Business > Management
Date Deposited:	06 Nov 2024 02:56
URI:	https://kc.umn.ac.id/id/eprint/32285

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