Efektifitas penggunaan telemarketing dan personal selling dalam meningkatkan penjualan jasa asuransi di pt. asuransi astra buana

Sutikno, Clarissa Eliani (2014) Efektifitas penggunaan telemarketing dan personal selling dalam meningkatkan penjualan jasa asuransi di pt. asuransi astra buana. Internship Report, Universitas Multimedia Nusantara.

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Abstract

PT Asuransi Astra Buana (AAB) is leading insurance company in Indonesia. Their vision is to give peace for their clients. For supporting AAB selling activities and service for their customer, marketing division in AAB do Personal Selling and Telemarketing. AAB make an internship program for university students to learn more about insurance. Writer as an intern in that program, believe that marketing techniques play important role in every step for selling insurance products.

Item Type:	Technical Report (Internship Report)
Creators:	Sutikno, Clarissa Eliani
Contributors:	Makmud, Airbah Tulus
Subjects:	300 Social Sciences > 360 Social problems and social services > 368 Insurance 300 Social Sciences > 380 Commerce, communications and transportation > 384 Telecommunications (Handphone, Phone, Wireless Communication, Telegraph) 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce
Divisions:	Faculty of Business > Management
Date Deposited:	16 Jul 2018 03:49
URI:	https://kc.umn.ac.id/id/eprint/3257

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