Analysis of the Effect of Effort Expectancy, Social Influence, Hedonic Motivation, Price Value, Habit, and Flow on MMORPG’s Intention to Play

Samudera, Marvella and Lestari, Elissa Dwi and Kurniasari, Florentina (2023) Analysis of the Effect of Effort Expectancy, Social Influence, Hedonic Motivation, Price Value, Habit, and Flow on MMORPG’s Intention to Play. Environment-Behaviour Proceedings Journal, 9 (19).

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Abstract

With more Internet access, MMORPGs have grown in popularity. In Indonesia, the biggest gaming market in Southeast Asia, this genre is less popular. Therefore, studying what inspires Indonesian MMORP users is necessary. The study used a quantitative research design on 221 online gamers who were familiar with MMORPGs but had never played them. The study tested research hypotheses using multivariate linear regression analysis. The study discovered that hedonic motivation, price value, habit, and flow all have a positive impact on one's intention to play MMORPG online games, but effort expectation and social influence have no impact.

Item Type:	Article
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.5 Management of Production > 658.56 Management Product Analysis
Divisions:	Faculty of Business > Management
Depositing User:	Administrator UMN Library
Date Deposited:	21 Jan 2025 02:40
Last Modified:	21 Jan 2025 02:40
URI:	https://kc.umn.ac.id/id/eprint/35732

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