Brand Management Project 2013 di Universitas Multimedia Nusantara

Marketing, Marketing (2013) Brand Management Project 2013 di Universitas Multimedia Nusantara. [Image]

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Abstract

TANGERANG — Universitas Multimedia Nusantara (UMN) mengadakan Brand Management Project pada tahun 2013 sebagai bagian dari kegiatan akademik mahasiswa. Dalam proyek ini, mahasiswa bekerja secara berkelompok untuk melakukan riset dan merebranding produk-produk yang sudah ada di dunia nyata. Setiap kelompok kemudian mempresentasikan hasil strategi rebranding mereka di hadapan dosen dan sesama mahasiswa. Kegiatan ini bertujuan untuk melatih kemampuan analisis pasar, kreativitas, serta keterampilan komunikasi yang penting dalam dunia pemasaran dan pengelolaan merek di era kompetitif.

Item Type:	Image
Keywords:	Brand Management, Projek
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding
Divisions:	Business Division > Marketing Communication Department
Depositing User:	Administrator UMN Library
Date Deposited:	28 Apr 2025 09:08
Last Modified:	28 Apr 2025 09:08
URI:	https://kc.umn.ac.id/id/eprint/37251

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