Intention to Apply: A Perspective of Jakarta’s Generation Z based on Employer Brand Attractiveness and Organizational Reputation

Rizky, Amanda (2024) Intention to Apply: A Perspective of Jakarta’s Generation Z based on Employer Brand Attractiveness and Organizational Reputation. International Journal of Contemporary Sciences (IJCS), 2 (6). pp. 383-402. ISSN 3047-4078

Text ntion_to_Apply_A_Perspective_of_Jakarta_s_Generation_Z_based.pdf Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (511kB)

Abstract

Generation Z is a digital native generation and is expected to dominate the workforce by 2025. In Jakarta, youth employment remains high and is dominated by Generation Z, highlighting the need for human resources to understand the generation’s behavioral tendencies and attract top talent. Quantitative research utilizing a self-administered questionnaire to 248 university students in 5 different universities in Jakarta is implemented. PLS-SEM data analysis method is used. All hypotheses are found significant with a positive influence. Social value of employer brand attractiveness and financial performance of organizational reputation are found to be the most attractive factor by Generation Z. The implications of this research can be used for developing an effective human resource strategy to attract Generation Z

Item Type:	Article
Keywords:	Employer Brand Attractiveness, Organizational Reputation, Intention to Apply, Generation Z
Subjects:	600 Technology (Applied Sciences) > 600 Technology > 606 Organizations 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.3 Personnel, Staff, Employee, Human Resource Management, Training
Divisions:	Faculty of Communication > Strategic Communication
Depositing User:	Administrator UMN Library
Date Deposited:	12 Jun 2025 03:57
Last Modified:	12 Jun 2025 03:57
URI:	https://kc.umn.ac.id/id/eprint/37398

Actions (login required)

View Item