Moon, Young Ran and Nam, Yang Hee (2016) ADADA 2016 14TH international Conference for Asia Digital Art and Design Association - The halo effect of webtoon characters on consumers with a high psychological aversion to advertisements: with a focus on webtoon ppl(product placement) marketing. In: ADADA 2016 14TH International Conference for Asia Digital Art and Design, Bali 1-3 November 2016.
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Keywords: | webtoon, ppl(product placement), halo effect |
| Subjects: | 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) |
| Divisions: | Universitas Multimedia Nusantara |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 12 Mar 2018 08:08 |
| Last Modified: | 09 May 2023 07:24 |
| URI: | https://kc.umn.ac.id/id/eprint/3824 |
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