ADADA 2016 14TH international Conference for Asia Digital Art and Design Association - The halo effect of webtoon characters on consumers with a high psychological aversion to advertisements: with a focus on webtoon ppl(product placement) marketing

Moon, Young Ran and Nam, Yang Hee (2016) ADADA 2016 14TH international Conference for Asia Digital Art and Design Association - The halo effect of webtoon characters on consumers with a high psychological aversion to advertisements: with a focus on webtoon ppl(product placement) marketing. In: ADADA 2016 14TH International Conference for Asia Digital Art and Design, Bali 1-3 November 2016.

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Item Type: Conference or Workshop Item (Paper)
Keywords: webtoon, ppl(product placement), halo effect
Subjects: 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures)
Divisions: Universitas Multimedia Nusantara
Depositing User: Administrator UMN Library
Date Deposited: 12 Mar 2018 08:08
Last Modified: 09 May 2023 07:24
URI: https://kc.umn.ac.id/id/eprint/3824

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