Marketing, Marketing (2025) Sharing Session UMN : “Sustainability Paradox: Rhetoric, Reality and Response" oleh Prof. Dr. Hiram Ting, Taylor’s University Malaysia. Image
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Sharing Session Sustainability Paradox Rhetoric oleh Prof. Dr. Hiram Ting, Taylor’s University Malaysia.rar Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (10MB) |
Abstract
TANGERANG – Universitas Multimedia Nusantara (UMN) menerima kunjungan Prof. Dr. Hiram Ting, Director of Responsible Borneo (REBORN) dari Taylor’s University, Malaysia pada Kamis, 17 April 2025. Dalam kunjungan ini, Prof. Hiram membawakan seminar bertajuk “Sustainability Paradox: Rhetoric, Reality and Response” yang membahas konsep keberlanjutan di bidang bisnis, pariwisata, dan pemasaran. Ia menekankan bahwa keberlanjutan adalah konsep multidimensi yang mencakup aspek ekologi, sosial, dan ekonomi, serta menyoroti peran penting Sustainable Development Goals (SDGs) meskipun menghadapi tantangan implementasi dan konflik tujuan. Melalui risetnya tentang “Moo Deng,” seekor Pygmy Hippo yang menjadi animal influencer, Prof. Hiram menjelaskan bagaimana pariwisata berkelanjutan dapat meningkatkan kesadaran publik, membuka lapangan kerja, memperkenalkan budaya, hingga mendukung pertumbuhan ekonomi lokal maupun regional, khususnya di Asia Tenggara.
| Item Type: | Image |
|---|---|
| Creators: | Marketing, Marketing |
| Contributors: | |
| Keywords: | Sharing Session |
| Subjects: | 300 Social Sciences |
| Sustainable Development Goals: | Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all |
| Divisions: | Universitas Multimedia Nusantara |
| Date Deposited: | 23 Sep 2025 11:19 |
| URI: | https://kc.umn.ac.id/id/eprint/41826 |
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