Kuliah Umum Strategic Media Relations Universitas Multimedia Nusantara (UMN) oleh Head of Public Relations Sinar Mas Land

Marketing, Marketing (2025) Kuliah Umum Strategic Media Relations Universitas Multimedia Nusantara (UMN) oleh Head of Public Relations Sinar Mas Land. Image

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Abstract

TANGERANG – Program Studi Strategic Communication (Stracomm) Fakultas Ilmu Komunikasi Universitas Multimedia Nusantara (UMN) menggelar kuliah umum bertajuk Strategic Media Relation pada Rabu, 23 April 2025 di Lecture Theatre UMN, menghadirkan Quinta Binar, Head of Public Relations Sinar Mas Land. Dalam sesi ini, Quinta berbagi pengalaman profesionalnya di dunia public relations, mulai dari peran vital corporate communication (corcomm) dalam mengelola informasi perusahaan, pentingnya membangun relasi dengan media melalui engagement dan jejaring, hingga kemampuan menulis press release yang relevan, newsworthy, serta berbasis riset. Ia juga menekankan bahwa corcomm harus adaptif terhadap perkembangan industri media dan teknologi, tanpa meninggalkan kaidah jurnalistik klasik, agar mampu menjaga citra perusahaan sekaligus menjalin hubungan strategis dengan pemangku kepentingan.

Item Type:	Image
Creators:	Marketing, Marketing
Contributors:
Subjects:	300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication
Divisions:	Faculty of Communication > Strategic Communication
Date Deposited:	24 Sep 2025 09:54
URI:	https://kc.umn.ac.id/id/eprint/41832

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