Examining Antecedents and Outcomes of Electronic Word-ofMouth Adoption: An Empirical Study of Tokopedia Users

Wella, Wella (2024) Examining Antecedents and Outcomes of Electronic Word-ofMouth Adoption: An Empirical Study of Tokopedia Users. Journal of Logistics, Informatics and Service Science, 11 (5). pp. 411-429. ISSN 2409-2665

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Abstract

This study analyzed factors influencing eWOM information adoption of 211 Tokopedia users. Based on ELM and social influence theories, an eWOM research model was developed and tested using PLS-SEM. Key findings were that expertise, trustworthiness, objectivity, argument quality and information usefulness positively affected eWOM information adoption. Practical and theoretical implications include providing recommendations for Tokopedia to enhance review credibility and establish guidelines for ecommerce websites to facilitate informed purchase decisions. As one of the first studies to holistically examine eWOM antecedents and consequences in Indonesia’s rapidly growing ecommerce sector from the lens of Generation Y users, it contributes to advancement of theory and practice in this domain.

Item Type:	Article
Creators:	Wella, Wella
Contributors:
Keywords:	electronic word of mouth, marketplace, partial least square
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce
Divisions:	Faculty of Engineering & Informatics > Information System
Date Deposited:	02 Dec 2025 07:38
URI:	https://kc.umn.ac.id/id/eprint/42538

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