Kurniadi, Karis Artha (2014) Aktivitas public relations hotel ibis jakarta slipi. Internship thesis, Universitas Multimedia Nusantara.
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Abstract
Dalam menjalankan aktivitasnya, PR Hotel Ibis Jakarta Slipi memiliki serangkaian kegiatan PR yaitu Media Relations, Event Management, Marketing Public Relations, dan Customer Relationship Management. Adapun peran dari PR Hotel Ibis Jakarta Slipi adalah untuk menyusun dan menjalankan aktivitas PR yang berfungsi dalam meningkatkan citra positif Hotel Ibis Jakarta Slipi di mata masyarakat, terciptanya citra yang baik akan mempengaruhi persepsi publik dalam menggunakan jasa Hotel Ibis Jakarta Slipi, yang secara otomatis akan mampu menambah tingkat occupancy dari Hotel. Secara keseluruhan dapat disimpulkan bahwa kehadiran divisi PR memberikan nilai tambah tersendiri bagi Hotel Ibis Jakarta Slipi untuk selalu mampu menjaga kestabilan bisnis hotel.
Item Type: | Thesis (Internship) |
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Keywords: | Aktivitas, Hotel, Public Relations |
Subjects: | 600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations |
Divisions: | Faculty of Communication > Strategic Communication |
Depositing User: | Administrator UMN Library |
Date Deposited: | 01 Oct 2018 04:35 |
Last Modified: | 26 Jan 2023 03:18 |
URI: | https://kc.umn.ac.id/id/eprint/4271 |
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