Aktivitas public relations di corporate communication pt gmf aeroasia

Ekananda, Nabila (2014) Aktivitas public relations di corporate communication pt gmf aeroasia. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

PT GMF AeroAsia berdiri pada 26 April 2002. PT Garuda Indonesia Maintenance Facility (GMF) AeroAsia adalah anak perusahaan PT Garuda Indonesia, Tbk. yang bergerak di bidang industri Maintenance, Repair, dan Overhaul (MRO) pesawat terbang. PT GMF AeroAsia merupakan perusahaan yang bergerak di bidang Business to Business (B2B). PT GMF AeroAsia memiliki Divisi Corporate Communication yang berperan selaku Public Relations di dalam perusahaan ini. Aktivitas Public Relations yang dilakukan oleh Divisi Corporate Communication PT GMF AeroAsia meliputi penulisan Annual Report, Corporate Social Responsibility (CSR), Komunikasi Internal, Media Relations, dan Event Management untuk mengadakan Special Event(s). Pelaksanaan aktivitas tersebut terbagi menjadi beberapa program seperti Public Visit/Campus Visit & Benchmark, Scholarship (Beasiswa) serta Donor Darah menjadi bagian dari program CSR, dan menulis serta meliput News serta Documentation menjadi bagian dari program Komunikasi Internal. Aktivitas Public Relations di dalam Divisi Corporate Communication di PT GMF AeroAsia berkaitan dengan tugas-tugasnya sebagai bagian dari struktural korporat yaitu Corporate Secretary & Development yang bertugas mengelola komunikasi perusahaan, administrasi, dan kesekretariatan korporat.

Item Type:	Thesis (Internship)
Keywords:	Corporate Communication, CSR, Komunikasi Internal, Media Relations, PT GMF AeroAsia, Public Relations
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce 600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
Divisions:	Faculty of Communication > Strategic Communication
Depositing User:	Administrator UMN Library
Date Deposited:	01 Oct 2018 07:46
Last Modified:	12 Apr 2023 01:39
URI:	https://kc.umn.ac.id/id/eprint/4284

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