Chua, Wilson (2014) Aktivitas management public relations di pt. intel indonesia. Internship thesis, Universitas Multimedia Nusantara.
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Abstract
Intel Corporation adalah salah satu perusahaan terkemuka di dunia yang bergerak di bidang prosesor. Intel memperluas pangsa pasarnya ke seluruh dunia, dengan mendirikan kantor di tiap Negara salah satunya Indonesia. Penulis yang magang di divisi marketing menjabarkan tentang kegiatan Public Relations di Intel Indonesia baik di media tradisional, media online dan media sosial. Laporan magang ini bertujuan untuk mengetahui kegiatan Public Relations yang dijalankan Intel Indonesia. Melihat banyaknya kegiatan Public Relations yang dilakukan Intel Indonesia sebagai market leader di pasarnya, menarik untuk diteliti.
Item Type: | Thesis (Internship) |
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Keywords: | Intel Indonesia, Public Relations, social media, Agency PR, Traditional Media |
Subjects: | 300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication 300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.24 Content of Communication 600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations |
Divisions: | Faculty of Communication > Strategic Communication |
Depositing User: | Administrator UMN Library |
Date Deposited: | 02 Oct 2018 04:44 |
Last Modified: | 26 Jan 2023 03:09 |
URI: | https://kc.umn.ac.id/id/eprint/4302 |
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