Marketing, Marketing (2025) Kuliah Tamu FIKOM UMN Bersama Founder dan CEO Bumilangit. Image
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Abstract
TANGERANG - Rabu (19/11/2025), Fakultas Ilmu Komunikasi Universitas Multimedia Nusantara (UMN) menggelar kuliah tamu dengan menghadirkan Bismakara Kurniawan, Founder dan CEO Bumilangit Entertainment. Dalam kuliah tamu ini, Bismakara membahas perkembangan lanskap industri hiburan di Indonesia yang semakin dipengaruhi oleh teknologi, media sosial, dan perubahan perilaku Gen Z. Bismakara menekankan pentingnya storytelling dalam membangun karakter dan branding, serta relevansi cerita agar dapat membangun empati penonton. Ia juga menyoroti peluang dan tantangan industri hiburan ke depan, termasuk pemanfaatan Artificial Intelligence secara etis untuk mendorong kreativitas dan efektivitas produksi konten.
| Item Type: | Image |
|---|---|
| Creators: | Marketing, Marketing |
| Contributors: | |
| Subjects: | 700 Arts and Recreation |
| Sustainable Development Goals: | Goal 04. Ensure inclusive and equitable quality education and promote lifelong learning Goal 09. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation |
| Divisions: | Universitas Multimedia Nusantara |
| Date Deposited: | 08 Jan 2026 03:32 |
| URI: | https://kc.umn.ac.id/id/eprint/43104 |
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