Sustainable Fashion Trends: What Drives Gen Z’s Slow Fashion Buying Decision in Indonesia?

Purnamaningsih, Purnamaningsih (2025) Sustainable Fashion Trends: What Drives Gen Z’s Slow Fashion Buying Decision in Indonesia? Review of Integrative Business and Economics Research, 14 (4). pp. 253-270. ISSN 2304-1013

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Abstract

The textile industry is regarded as one of the sectors that has the most harmful effect on the environment. Slow fashion is seen as a potential remedy to the environmental issues brought about by the textile industry. This study investigates what drives consumers to purchase slow-fashion items by utilizing the theory of consumption values, with environmental concern and attitude as additional factors. This study included 437 participants familiar with slow-fashion items but had not made any purchases. Partial least squares were utilized to analyze the gathered data. The study's findings indicate that attitude is influenced by functional value, emotional value, epistemic value, and environmental concern. In contrast, social value and conditional value do not show a notable impact on attitude. It has been demonstrated that attitude plays a substantial role in influencing purchasing interest. This study's findings offer a more in-depth insight into the factors that may motivate Indonesian consumers to transition to environmentally friendly products like slow fashion items. These research findings can aid the government in environmental conservation decision-making and assist business owners in developing strategies for their environmentally friendly products.

Item Type:	Article
Creators:	Purnamaningsih, Purnamaningsih
Contributors:
Keywords:	Theory of Consumption Values; Environmental Concern; Attitude; Purchase Intention.
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce
Divisions:	Faculty of Business > Management
Date Deposited:	12 Mar 2026 07:28
URI:	https://kc.umn.ac.id/id/eprint/45341

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